On the sunny banks of Ascot Racecourse, disappointed with the surrounding punter's sock game, two men came together with a vision to create the New Standard in sock wear.
Jack and Yean decided that the humble black sock lacked the class and personality of the modern young adult. From here, stemmed the inspiration for Toe the Line. Finally, after months of late nights and searching for perfection, they are ready to launch the first Chapter of the New Standard in sock wear.
Adding class and personality to your sock game since 2017.
Partnership with Children's Leukaemia and Cancer Research Foundation
When going through chemotherapy, children's feet become extremely cold and uncomfortable. Conventional wool and synthetic socks often irritate the skin, making combed cotton the best alternative. When we at Toe the Line became aware of this, we knew we had to help and have partnered the Children's Leukaemia and Cancer Research Foundation.
To begin, the first pair of Toe the Line socks will be auctioned off at our launch night, with all proceeds going to CLCRF. The designs are also being made in to children's sizes, so we can help keep their feet warm whilst hopefully bringing a smile to their faces.